Sunday, March 25, 2007

What’s Worth Doing When You Travel To Singapore As A Family Holiday Maker With Kids

What’s Worth Doing When You Travel To Singapore As A Family Holiday Maker With Kids
by: Jaffa Matt

You chose to travel to Southeast Asia as your next holiday getaway. You decided Singapore as your next travel destination. However, you have few problems that bothering your mind. You are going there with your kids. In addition, you have not been in Singapore before. But, your friends or other relatives have told you how great Singapore is as holiday destination. You believed them and that you decided to go to Singapore no matter what.

Are you in that situation? Relax, that a deep breath. This article will tell you what is worth doing when you are in Singapore with your kids. Which attractions kids enjoy most? Which places kids would love going to? Below are my suggestions…

Singapore Zoological Garden ( Singapore Zoological Garden )

The Singapore Zoological Garden or simply the zoo adapts the “open zoo” concept. Which means, no oppressive cage are in sight. Instead, animals are separated from visitors by means of wet or dry moats concealed with vegetation. Landscaped glass-fronted enclosures are used for certain animals such as jaguars and leopards. You should not miss this one place when you visit Singapore with kids.

Do come in the morning and have breakfast with the most celebrated orang utan in Jungle Breakfast with Wildlife at Jungle Flavours. I am sure you will get your family amused to start the day. Take memorable photographs with the orang utan or snake to add more fun.

After that, catch the Wonders of The Wild Show at 10:30 AM. Let the spider monkeys, macaques, humongous pythons and splashing sea lions be the stars of that morning.

Then, you can roam around the zoo to visit other animal exhibits namely the Orang Utan, White Tiger, Wild Africa, Cat Country, Elephants of Asia, Primate Kingdom, Hamadryas Baboons, Polar Bear, Reptile Garden, Fragile Forest and Australian Outback. In addition, do not forget to go for the elephant or pony rides before you leave.

Night Safari ( Night Safari )

Night Safari is next to the Zoo but operated from 06:30PM onwards. It is the world’s first wildlife park built for visits at night. Yes, explore wildlife in the tropical jungle at night! Superb lighting technique create a moonlight effect and recreated the jungle atmosphere in this 40 hectares of lush secondary forest, which houses over 1000 nocturnal animals of 100 species in vast, naturalistic habitats.

The tram-stop-walk-tram like tour will bring you to various stops and trails where you can view animals that you sometimes do not think they exist.

Have you ever seen a screw goat? This is makhor, which is the largest goat in the world and considered “King of Wild Goats”. Why screw? Because, its horns twist into a spiral resembling a corkscrew. Look out for them at Himalayan Foothills. Other animal exhibits are Nepalese River Valley (Otter, Wolf, Greater Asian Rhino, Jackal and Sambar Deer), Indian Subcontinent (Striped Hyena, Gir Lion and the Sloth Bear), Equatorial Africa (Giraffe, Serval, Spotted Hyena, Bongo and the Hippo ), Indo-Malayan Region (Hog Deer, Bearded Pig and Tiger ), Asian Riverine Forest (Tapir, Red Dhole, Asian Elephant and Banteng), South American Pampas (Maned Wolf, Capybara and Giant Anteater) and Burmese Hillside (Guar and Thamin).

To add the thrills there are also animal trails namely Fishing Cat Trail, The Leopard Trail and Forest Giants Trail. And not forgetting, the Creatures of Night Show where the star casts includes otters, binturongs, raccoons, owls, wolves, hyenas and servals. Well, this place is a must for added kids’ excitements.

Jurong Bird Park ( Jurong Bird Park )

Jurong Bird Park is the next place you should not miss. Its 20.2-hectare open-concept park is the largest in the Asia Pacific and probably the best in the world. It has more than 9000 birds from 600 species in its collection. It specialises birds from Southeast Asia.

The African Wetlands:- Shoebill, Storks, Egyptian Goose, the Blue Crane, White-faced Tree Duck, White-breasted Cormorant, Crested Guinea Fowl, Great White Pelican.

Birds Of Paradise: - Red Bird of Paradise, Lesser Bird of Paradise, 12-Wired Bird of Paradise.

Hornbills and Toucans Exhibit: - Toco Toucan, Black Hornbill, Southern Pied Hornbill, Great Pied Hornbill.

Parrot Paradise: - Dusky Lory, Hawk-Headed Parrot, Blue and Gold Macaw, Eclectus Parrot.

World of Darkness: - The Night Herons, Fish Owls, Snowy Owls, Barn Owls

And many more. Also, do not forget to experience the world’s largest walk-in aviary with the tallest man-made waterfall where you can enjoy a close-up view of free-flying birds from Africa and South America.Not forgetting the bird shows, Birds ‘n Buddies Show and Birds of Prey Show.

Sentosa Island ( Sentosa Island )

This 500-hectare island is where you and your family will experience a unique mixture of leisure and recreational events. It has loads of attractions, water sports, sandy beaches, golf courses and hotel resorts. In fact, you can spend the whole day here if you have the time. However, for family with kids, here are my suggestions…

Carlsberg Sky Tower: - Have a scenic and breathtaking experience as you go atop Singapore’s tallest observatory tower where you can enjoy panoramic views of Singapore, Sentosa, Southern Islands and Malaysia and Indonesian islands.

Underwater World: - This oceanarium housed more than 2500 fishes from 250 different species. Have a ‘hands on’ experience with starfish, stingrays and baby sharks. Then, venture into the ocean depths via a moving travellator, which spread through 83 metre long with fishes such as sharks, stingrays, eels all around you.

Dolphin Lagoon: - Included in your ticket price is the entrance to Dolphin Lagoon. Catch the “Meet the Dolphin” sessions at 11am, 1.30pm, 3.30pm & 5.30pm daily.

Sentosa 4D Magix: - Do not miss this spectacular and mind-blowing interactive experience. Enjoy the visual effects, surround sound, individually controlled motion seats and get wet with special “live” environmental effects water spray and many surprises.

The Flying Trapeze: - Fear of height? Try this. This fantastic entertainment let you experience as a flying trapeze. It helps develop one’s mind, body and coordination. For kids 4 years and above but not for pregnant women.

Sijori Wondergolf: - You do not need to have Tiger Woods talent to play this golf. Because, this is a miniature golf park. Fifty-four creative landscaped green set in three different 18-hole courses will put your kids’ fun and excitement to become the next Tiger Woods.

Escape Theme Park ( Escape Theme Park )

Keep your kids occupied in this amusement park. There are rides for kids, big kids and families. Lookout for the Daytona Go-Kart, it’s exciting. Other attractions you can find there are Bumper Boats, Central Pavilion, Coca Cola Pirate Ship, Family Coaster, Ferris Wheel, Inverter, Revolution and many more.

Wild Wild Wet ( Wild Wild Wet )

This waterpark located just next to the Escape Theme Park. You can even buy combo ticket for both entrances together. Here, you and your family can get wet with flumes, twisty slide, wave pool namely Ular-Lah, The Waterworks, Wall’s Tsunami and many others. In fact, you can spend the whole afternoon here.

Well, of course there are much more to explore with your kids in Singapore. These are my personal suggestions so that your mind is not blank once you step on our beautiful Changi International Airport (Changi Airport ).

Copyright © 2006 Jaffa Matt

About The Author
Jaffa Matt is an independent Freelance writer who was born and lives in Singapore. His website My Singapore provides ideas & informative articles about his country, Singapore.

Saturday, March 24, 2007

Things To Do In Singapore

Things To Do In Singapore
by: Ong Hui Woo

The best way to explore Singapore is to do what the locals do. That’s right, do things that are ‘non-touristy’. I have compiled a list of places and things to do in Singapore that are mostly free, other than a bottle of drink and transport fares. Hope you will find them useful and have fun!

1. Grab your 20 mega pixel camera and head down to Chinatown .... ok, ok, 2 million pixel is just as good. Take some pictures of the old shops and their almost 90 degrees staircases. If you like taking pictures of elderly people, there are many sitting around the wet market doing nothing.

2. Go to Bukit Timah Nature Reserve for mountain biking or walk around and smell the green. Bring a bottle of water and shades.

3. Take a ferry (cost only $2) to Pulau Ubin and explore the island. You can also rent a bike or worn out motocycle. Try taking a taxi if you can find one, they can climb rough terrains better than jeeps. Explore some of the Malay kampungs and prawn farms.

4. Visit the Changi Prison. It's free entrance for both tourist and inmates. Drop by the museum and chapel for some WW2 history and photos.

5. Visit the Siang Lim Si temple at Toa Payoh. Watch people get blessed. For the non-believers, you can count the number of deities inside ... it should occupy you for one hour.

6. Go to the East Coast Park for a swim and followed by satay-bee hoon at the hawker centre.

7. Take a train to Changi Airport. Buy two cups of coffee, find a comfortable pillar in the departure hall viewing gallery, watch planes take off and ask yourself why you are not on the plane heading for a vacation.

8. Take a map and walk through MacRitchie Reservoir.

9. Go Sim Lim Square and check out the latest laptops and hardware.

10. Go jogging from Kallang River to Benjamin Sheares Bridge.

11. Take a train from the Tanjong Pagar Railway Station. You can go over to Malaysia and back within a day.

12. Try water skiing at Pungol.

13. Make your own kite and fly them at the Marine South open field. After that, you can have a delicious steamboat dinner at the many steamboat restaurant nearby.

14. Go to the Flea Market at Sungei Road. Some people called it the Thieves Market because most of the things sold there are not bought by the merchants.

15. Go cycling at the Sembawang Park. Quiet and nice even on the weekends. Cycle to the end and you can see some of the big ships refuelling.

16. Bring your own pit and barbeque along the Upper Pierce Reservoir. But if you feel oily, don't jump into the reservoir, you may end up in Point no. 4.

17. Visit the Tekka Market at Serangoon Road for a variety of fruits and vegetables. There is a stall selling one of the best Bryani Chicken Rice I have ever tasted.

18. Go fishing at Pasir Ris Park.

19. Visit the Kinokuniya Bookstore.If your are dizzy after browing the library size bookstore, sit down for a cup of tea at the cafe inside the bookstore. If you feel like a bookworm that day, then head for the Borders bookstore for a second helping.

20. Visit the Sungei Buloh Nature Park. Bring binoculars and do bird watching. After that, you can buy some hydroponic vegetables home at the nearby farms.

copyright : Platimum Books

About The Author
Ong Hui Woo
Singapore Citizen
Platimum Books

Friday, March 23, 2007

What Worth Doing When You Travel To Singapore As A World War II Veteran

What Worth Doing When You Travel To Singapore As A World War II Veteran
by: Jaffa Matt

Well, what do World War II veterans have in common with Singapore? Very long lasting, unforgettable memories that you can share with fellow family members and friends. Especially those who had survived or had served in Singapore back in the year between 1942 to 1945.

So, if you travel to Singapore again with your family or friends or loved ones, would you like to walk down the memory lane? (Some memories are painful but some still brought back a smile. Do you agree?)

Well veterans, if you happen to travel back to Singapore in your next holiday, make your travel a memorable one. These are some places worth visiting to bring back those dark years.

The Battle Box

The Battle Box is the largest underground command center of the British Malaya Command Headquarters in Singapore during World War II and tucked into the hillside of Fort Canning.

This bombproof complex comprises of 22 rooms linked together by a corridor and capable of recycling its own air supply.

Today, the Battle Box has undergone extensive restoration. Visitors will be able to relive the morning of February 15, 1942 when Singapore fell to the Japanese.

Reflections of Bukit Chandu
Bukit Chandu

Back in 1942, 1400 soldiers of the Malay Regiment fought with courage against 13000 Japanese soldiers. They chose death over dishonour.

Pepper’s Ghost will bring you through the Battle of Pasir Panjang and you will be able to walk through the Galleries displaying maps, photographs and information regarding the Malay Regiment and the Defence of Malaya.

Fort Siloso
Fort Siloso

The British built Fort Siloso in the 1880s to protect Singapore harbour’s western entrance. During the Japanese Occupation (1942-1945), it became concentration camp for POWs.
Fort Siloso serves as an important window to Singapore’s colonial past and as reminder of the war years.

Changi Chapel & Museum
Changi Museum

This place, called a beacon of hope for the hopeless. Built by Changi Prison inmates, the Changi Chapel stands as a monument to those who maintained their faith and dignity during the Japanese Occupation.

More than 50 000 civilians and soldiers were imprisoned during those days. Some exhibits that you can find and relate to their agony are letters, photographs, drawings and their personal effects. However, their main attraction is a replica of The Changi Murals, a series of wall painting recreated from the originals painted by Stanley Warren.

Old Ford Factory
Ford Factory

On February 15, 1942, Lt Gen A.E.Percival then Commander of the British Forces in Singapore surrendered to the Japanese Army. The ‘ceremony’ took place here, the Old Ford Factory.

On February 16, 2006, Singapore Minister for Defence Mr Teo Chee Hean officially opened Memories at Old Ford Factory. Here, you can find the exhibition ‘Syonan Years: Singapore Under Japanese Rule, 1942-1945’.

Kranji War Memorial

Kranji War Memorial honours the men from Britain, Australia, Canada, Sri Lanka, India, Malaya, the Netherlands and New Zealand who gave their lives for freedom in World War II.

Here you can find 4000 servicemen’s graves stand in neat rows. For about 24 000 soldiers and air force men, whose bodies were never recovered, their names were inscribed on 12 columns. Besides that, it is also a burial ground for Singapore’s first two presidents.

Civilian War Memorial

Located in the Padang, the Civilian War Memorial is dedicated to all those who perished during the Japanese Occupation of Singapore between February 15, 1942 to September 12, 1945. Every year on 15 February, a memorial service is held here to remember the victims of the war.

Here you can find four identical vertical pillars rise to a pinnacle of 92.5 metres, symbolising the shared experiences of the four major races of Singapore - Chinese, Malay, Indian and other races. The remains of the unidentified war victims are buried beneath the monument.

Copyright © 2006 Jaffa Matt

About The Author
Jaffa Matt is a Freelance writer who was born and live in Singapore. His website My Singapore provides ideas & informative articles about his country, Singapore.

Thursday, March 22, 2007

Destination Singapore. A fine city for all the right reasons

Destination Singapore. A fine city for all the right reasons.
by: Matthew Lawson

You may have heard the saying “Singapore is a fine city.” You get fined for this, fined for that… you could even get fined for chewing gum (it caused a major door drama that stopped the MRT subway running). While there’s no doubt that Singapore takes a tough stand on fines for anti-social issues and basic public behaviour, Singapore is also fine city for a tourists on a stopover or vacation break.

In fact, Singapore is one of the world’s most popular destinations. A tiny island with mighty appeal, lying between Malaysia and Indonesia. Just 14 miles from north to south and 26 miles wide from east to west, it’s slightly more than 3.5 times the size of Washington, DC. Singapore lies in the heart of exciting Southeast Asia, a bridge between east and west and a place that buzzes 24/7.

It offers visitors a world of fantastic possibilities. Its ultra-modern skyscrapers and towers of glass contrast with the colonial charm of historic buildings, secret laneways and Chinese shop houses.

It’s a confusion of culture with slick style and business energy. A melting pot of Chinese, Malay, Indian and Eurasian races. Safe, fun and friendly, the perfect place for a break. Singaporeans are super helpful to visitors and just about everybody speaks English as this is the main language of business and everyday life.

Singapore is also just a few degrees from the equator, so it’s always a hot and happening place literally. Tip: dress for the tropics with light comfortable clothing.

Seven great things to do and see.

Singapore Shopping. A buyer’s paradise.

The number one attraction is undoubtedly shopping. Stroll down the main boulevard of Orchard Road and you’ll find plenty to tempt you and your credit card, but window shopping costs nothing. Each side of the road is lined with glossy designer boutiques, big stores and fabulous malls, not to mention shops displaying the latest digital wizardy.

Don’t miss exploring the other side of Singapore either. It’s fun to spend a day wandering the different locales and historic backstreets of Chinatown, Little India and Arab Street.

Enjoy a Singapore Sling at Raffles.

“When in Singapore, feed at Raffles”, that was the advice of the renowned English author, Rudyard Kipling, and it still holds true today. The legendary Raffles Hotel is consistently voted as one of the top hotels in the world. It attracted a bevy of literary talent to its doors, from Joseph Conrad to Somerset Maugham to Noel Coward who were inspired by its unique atmosphere. First opened in 1887, Raffles has undergone extensive restoration over the years but today it’s still as stylish as ever.

Now film celebrities, royalty, sports stars and anyone who’s anyone, chooses to stay Raffles. Even if your budget doesn’t allow an overnight booking, you could probably stretch to a refreshing Gin Sling in the Long Bar – it was invented here. Bartender Ngiam Tong Boon created this deliciously different cocktail close to a century ago.

Food glorious food.

Making money is not the only things on people’s minds in Singapore. The subject of food is a national obsession. After breakfast has finished, where to have lunch and dinner are the big topics of the day. As a visitor, your taste buds are spoiled for choice with plenty of food halls, stalls, cafes and upmarket restaurants.

Nonya or Peranakan food is the closest Singapore has to a “national” cuisine. It combines Chinese, Malay and other influences into its own unique blend. The resulting dishes are imaginative, tasty and often extremely subtle.

Travel tip: If you’re heading this way in the month of July, the annual Singapore Food Festival is in full swing. A gastronomic feast of workshops, places to eat, amazing recipes and things to try are all on the menu.

Singapore Zoo Night Safari.

Forget a typical zoo experience, this is an “open” green environment where animals are allowed to roam in acres of lush jungle and parklands. Oppressive cages are absent.

The animals are actually kept in spacious, landscaped enclosures, separated from visitors by dry or wet moats. The moats are concealed with vegetation or dropped below the line of vision.

At night, Singapore zoo takes on a totally different feel with the famous Night Safari. A unique experience of exploring wildlife in a tropical jungle at night. Through subtle lighting, you can view over 1,000 nocturnal animals from 100 species in their habitat. It’s well worth spending an evening out here. Show time starts at 7.30 as the sunset in this part of world is very reliable, thanks to the position, close to the equator.

Sentosa. Singapore’s premier island resort getaway.

Just 15 minutes from downtown Singapore, you’ll find the resort getaway that is Sentosa Island. A stunning blend of leisure and recreational facilities, sea sports, golf and peaceful retreats. Get there by cable car (fantastic views) or bus, taxi and car.

A canopy of secondary rainforest covers 70 per cent of the 500-hectare island and it’s home to monitor lizards, monkeys, peacocks, parrots as well as other native fauna and flora. With is long stretch of white sandy beach, this is the only place in Singapore with real beachfront accommodation, such as Shangri-La's Rasa Sentosa Resort. You’ll find this property (and many more choices all over Singapore) at sites like

Clarke Quay. Night moves and grooves.

When the sun goes down, Clarke Quay, on the Singapore River, comes to life. During the 19th century, this was a commercial waterfront area, bustling with merchant vessels. The rich heritage is alive and kicking. The Quay been restored to create a colorful and stylish meeting place, filled with cosy cafes, bars, music and restaurants. Trendy night spots attract a big crowd, especially at the weekend.

Reflexology. Traditional Foot Massage.

Transport-wise, Singapore is easy to get around, by subway, bus or taxi, but you’ll probably pound the sidewalks taking in the sights and sounds of this great Asian destination. Make time for some pampering.

Reflexology or foot massage has long been part of Chinese tradition and culture - a superb way to relax after a tough day bargain hunting. You’ll find plenty of places to enjoy a massage, at exclusive Hotel spas, or the more reasonably priced specialty outlets all around Orchard Road, in shopping centres and Tanglin Road.

Singapore hotels to match every budget.

Singapore is one of the world’s top travel destinations, especially for stop overs. (U.S. citizens can stay up to 90 days without a visa.) Accommodation-wise, you’ll find a wide range of hotels to suit your budget – from major 5 star international names to smaller hotels offering great value rates. Book online and see the deals you can find.

During holiday time, Chinese New Year and during special festivals, it pays to book ahead because Singapore is always a fine experience.

Web sites such as have dozens of choices, in the shopping, business and nightlife districts.

About The Author
Matthew Lawson heads up and is an avid traveler.

Wednesday, March 21, 2007

Tax Exemption for New Singapore Companies

Tax Exemption for New Singapore Companies
by: Alvin Tan

Singapore government has recently come up with some good news for entrepreneurs planning to incorporate a company in Singapore.

For newly incorporated Singapore companies, full tax exemption will be granted on normal chargeable income of a qualifying company up to $100,000, for any of its first three consecutive years of assessment (YA) that fall within YA 2005 to YA 2009.

To qualify for the tax exemption for a relevant year under the new scheme, a company must:

* be a company incorporated in Singapore
* be a tax resident in Singapore for that year
* have no more than 20 shareholders throughout the basis period relating to that year; and
* have all shareholders who are individuals throughout the basis period relating to that year.

A Singapore Subsidiary of a foreign company does not qualify for this tax exemption since the shareholder is a foreign company and not an individual.

Any Singapore company that does not meet the qualifying conditions for any of its first three consecutive years falling within 2005 to 2009 may still be eligible for partial tax exemption.

The Singapore tax system is territorial. Income tax is levied on the net income of companies from sources within Singapore and on foreign source income if remitted into Singapore. Non-resident Singapore companies and businesses are taxed on the same basis.

The company income tax rate is currently 20%. There is no capital gains tax imposed in Singapore. Singapore does not levy a withholding tax on dividends. Interest, royalties or rental of equipment payments to non-residents are subject to a 15% withholding tax.

Income tax for foreign-sourced income is applicable only if the income is remitted into Singapore. A Singapore company can enjoy tax exemption from its foreign-sourced dividends, foreign branch profits, and foreign-sourced service income that is remitted into Singapore if the following conditions are met:

* The highest corporate tax rate (Headline tax rate) of the foreign country from which income is received from is at least 15% in the year the income is received; and

* The foreign income had been subjected to tax in the foreign country from which they were received

About The Author
AsiaBiz Services Pte Ltd is a leading Singapore based firm that specializes in Singapore company incorporation, foreign company registration, and related corporate services. For more information, please visit us at

Tuesday, March 20, 2007

Whats and Hows of Singapore Entrepreneur Pass

Whats and Hows of Singapore Entrepreneur Pass
by: Alvin Tan


Are you a foreign national who would like to move to Singapore and start a new business? Or perhaps you are currently on an employment pass working for another company in Singapore but would rather quit and incorporate your own business here?

If the answer to any one of the above is 'yes', the Singapore Entrepreneur Pass (EntrePass) is for you. With Singapore’s desire to become a regional business hub, it plans to attract a good number of entrepreneur minds into the country from overseas. The EntrePass is a type of Singapore Employment Pass that is designed to facilitate the entry and stay of foreign entrepreneurs who are ready to incorporate and launch a business in Singapore. EntrePass was introduced in 2004 and is aimed at attracting foreign entrepreneurs into the country.

Two categories of foreign nationals are eligible for the Singapore Entrepass:

• A foreign national who is an entrepreneur ready to start a company/business and be actively involved in the operation of the company/business in Singapore.

• A foreign national who is an existing shareholder/partner in a Singapore registered company/business and who wishes to become actively involved in the operation of the company/business.

The EntrePass allows global value-creating entrepreneurs and innovators to establish and run their business ventures in Singapore.

You don't need to have a Ph.D. from top-notch school or have millions in the bank to get started. All you need is a good business plan and some investment to cover your startup expenses and support yourself in the early stages.

Important Facts about EntrePass

• Application for EntrePass should be made prior to incorporating your business in Singapore.

• Along with EntrePass application, you will need to submit a 10 page long business plan. The details of preparing a good business plan are described in the subsequent sections of this document.

• Businesses not of entrepreneurial nature for example, coffee shops / food courts, foot reflexology, massage parlours, karaoke lounges, money changing / remitting, newspaper vending, and tuition services etc will not be considered for an EntrePass.

• The application processing time is usually 2-3 weeks.

• If your application is successful, you will normally be issued an EntrePass that is valid for two years. You do not need to incorporate your business in Singapore until the successful outcome of your EntrePass application.

• Your EntrePass allows you to bring your immediate family members to Singapore to live with you.

• The EntrePass is renewable for as long as the business remains viable. You are also eligible to apply for a permanent residence in Singapore in due course.

Importance of Business Plan for EntrePass Application

Preparing a good business plan for your new Singapore business is one of the most crucial aspects of applying for EntrePass. The Good news is that the business plan is expected to be relatively concise i.e. no more than 10 pages long.

In addition to its importance in applying for EntrePass, another important value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically.

A well thought out business plan will not only improve your chances of getting a Singapore EntrePass, but it will also help you clarify your mind and better prepare for your entrepreneurship journey. The well-known fleas-in-the-box analogy applies to your plan as well; if you put a lid on the box, the fleas will learn to jump to that height only, but if there is no lid, they jump as high as they are capable of doing. Your plan should set that lid higher. At the same time you must be confident that figures in business plan are achievable. You must strike a good balance between optimism and realism.

Make sure business plan EntrePass is impressive in presentation. Your plan must get across to readers what is interesting about your business. Stress your marketing and sales strategy and include a break-even analysis. Be sure to include tax payments, payments to local accountants and other service providers and the fact that your business funds will be kept in a Singapore bank!

How to prepare a good business plan for EntrePass?

So are you ready to prepare your business plan and apply for Singapore EntrePass? The guide below will help you to get a better understanding of the various sections and contents that are expected in the business plan.

1. Executive Summary (Approx. half-page)

Write this section last and keep it to half-page. Provide a brief summary of product(s)/service(s), target customers, owners, and the future for your business and industry in Singapore.

2. Business Concept (Approx. half-page to one page)

In this section you should include brief description of the proposed business and industry, a mission statement, company goals and objectives, business philosophy, strengths and core competencies of the proposed venture, critical success factors, and legal form of ownership. (To find out more about possible legal forms, see Singapore Business Structure Options for Entrepreneurs).

3. Product(s)/Service(s) (Approx. 1 page)

This is the place where you need to describe your product(s) or service(s) in detail. How will you differentiate your product(s)/services(s) from the competition? What will be your competitive edge?

4. Marketing Plan (Approx. 2-3 pages)

No matter how good your product and/or service, your business venture will not succeed without effective marketing. And it begins with careful research and planning upfront. Talk about the size of your market, current demand, and future growth prospects, and opportunities for a business of your size. What barriers will you face with your new venture and how will you overcome them? Write about your targeted customers, their characteristics, and their geographic locations, otherwise known as their demographics. Write about your direct and indirect competition: who, their size, position in the market. How will your offerings compare with your competition? Use a competitive analysis table to compare your new Singapore Company with the two most important competitors. Include factors such as price, quality, selection, service, reliability, technical and management expertise, sales and marketing strength, etc. Make an honest assessment of your company’s strong and weak points again!

st the competition. Outline your marketing strategy. How will you identify potential customers? How will you create awareness of your offerings? How will you advertise? What is your marketing budget (startup and ongoing)? What image do you want to project? What is your plan for creating marketing collateral (logo, website, business cards, brochures, etc.)? How will you retain customers? Write about distribution channels. How do plan to distribute your products/services? What will be your pricing strategy?

5. Operational Plan (Approx. 1-2 pages)

Explain the operations and resource needs of your new Singapore business venture. How and where your product(s)/services(s) will be produced? What equipment do you need? What is your procurement plan? Explain production, delivery, and quality control processes for your product(s)/services(s). Describe your location and space requirements? Who will be your suppliers? What will be the proposed credit, delivery, and quality control policies? What are the legal requirements for your business? Business licenses? Other regulations that apply to your industry? Insurance coverage needs? What are personnel requirements? What type of workforce (skills and experience) do you need? Pay structure? Job descriptions? Duties & Responsibilities? Organizational chart? HR policies? Recruitment plan? What services do you plan to outsource and to whom? What are your inventory needs and how do you plan to manage it? How do you plan to manage your accounts receivables and accounts payables?

6. Financial projections (Approx. 2 pages)

Provide projected sales and net profit before tax for three years, startup expenses, cash flow projections, and breakeven point, key assumptions. The intended startup capital for your new Singapore business must be able to cover your startup expenses and keep you afloat for the first 6-months. Many startup businesses fail because they run into cash flow problems soon after they start. The person who will be evaluating your Singapore EntrePass application will definitely be paying close attention to this.

7. Management Team (Approx. 1 page)

Talk about your past employment and business experience, achievements, key competencies, and roles & responsibilities. Identify weak areas and how you plan to address them.

8. Supporting Documents

Here you can provide any supporting documents that you have to backup the information you provided in your business plan. This might include customer leads, written articles, awards, certifications, etc.

Although it requires some effort and research, preparing a good business plan is not as difficult as you might think. Writing a business plan is just capturing your longer-term goals, objectives, estimates, and forecasts on paper. It typically takes couple of weeks to complete a good plan. Most of that time is spent in research and re-thinking your ideas and assumptions. So make time to do the job properly. Those who do, never regret the effort.

About The Author

Alvin Tan

Our company AsiaBizSetup can help you in preparing a comprehensive business plan and applying for your Singapore EntrePass. We are based in Singapore and provide a complete range of corporate services under-one-roof. For more information about our services and starting a business in Singapore, please visit our website